by Tim Johnson | Jul 14, 2018 | Strategy
It takes two to tango. – My Mom It takes two! Businesses tend to underestimate the need for a public relations program or a marketing strategy, but in reality, you really need both to succeed. In this blog post, I’ll lay out why a business needs to calculate both a PR...
by Tim Johnson | May 22, 2018 | Crisis Management
We’ve talked about how to address issues and evaluated whether an issue is worth a response or not. Now I’d like to discuss some of the considerations of how, when, and how much to respond. Related Post: When Crises Come Knocking – Part 1: Planning is...
by Tim Johnson | Apr 24, 2018 | UPRAISE Perspective
UPRAISE recently supported Information Resources Inc.’s (IRI) annual customer conference, the 2018 IRI Growth Summit at the Wynn Las Vegas. IRI is the foremost innovator in big data and predictive analytics that generate the insights necessary to help consumer...
by Tim Johnson | Apr 11, 2018 | Crisis Management
Many experts have written books on crisis management for marketers. I can’t begin to cover the topic in depth but can provide a few examples and tips from clients UPRAISE and my previous agencies have worked with. Over these next four blogs, I will offer these...
by Tim Johnson | Apr 6, 2018 | UPRAISE Perspective
We’re not a regular public relations agency, we’re a fun public relations agency. One of the quotes often heard in the office is “we work hard and play hard in the Bay Area.” Each quarter we take a break from pitching media, redesigning...
