by Tim Johnson | Dec 4, 2018 | Digital Marketing
Online advertising is an easy way for businesses, both small and large, to raise awareness of their brand and increase traffic to their website. Both social media and search engines have become platforms where you need to pay to play – organic content...
by Tim Johnson | Nov 15, 2018 | Digital Marketing
Many of the companies we work with, startups and even mid-sized companies, have aspirations for their marketing programs that are bigger than their marketing budgets. We have developed several strategies to help these companies create an outsized market presence on a...
by Tim Johnson | Sep 7, 2018 | Strategy
Today, organizations of all types have an online presence, small to large, and whether a product company, service company or non-profit. One part of “presence” that is often overlooked is the presence of senior execs – not just the CEO, but CSO, CMO, CIO, and others....
by Tim Johnson | Aug 30, 2018 | How To
Funding is the lifeblood of startups, and even the most successful bootstrapped startup at some point is likely to seek outside funding. Often, startup CEOs present at pitch events where they have a scant five minutes to effectively tell their stories. While every...
by Tim Johnson | Aug 15, 2018 | Crisis Management
In my last post, I discussed the role of branding and effective communication in successfully addressing crises. Here, I’d like to lay out three strategies for addressing a PR crisis and minimizing its impact. Recognize your organization has multiple constituents....
