by Tim Johnson | Sep 2, 2019 | Strategy
It’s September. Marketing teams are eyeing the calendar as year-end approaches, with aggressive revenue targets for their sales teams to meet. Teams are focused on ads, promotions, email campaigns and media coverage with messages aimed at closing sales. But what about...
by Tim Johnson | Jul 15, 2019 | Strategy
Now the fun begins! The crowds are gone, booth breakdown is underway and that flight home is just on the horizon. Your work at this trade show is nearly done, but is it? Savvy organizations wring every ounce of opportunity from trade shows by creating pre-show,...
by Tim Johnson | May 27, 2019 | Public Relations, Strategy, UPRAISE Perspective
Participating in my first new business meeting in 1986 was an eye-opening and terrifying experience for a young account executive. Would I present my part and my agency effectively, would I crash and burn in front of my bosses, would the execs from the prospect – all...
by Tim Johnson | Apr 15, 2019 | Strategy
In fall 2018, Trifo was spun out of a larger company, PerceptIn, that had developed highly advanced robotics. PerceptIn management split the company into two: PerceptIn would focus on robotics for business applications, Trifo would focus on consumer...
by Tim Johnson | Jan 4, 2019 | Public Relations
Media pitching has evolved drastically over the years. Over the break, I rented The Post. I’ve always been interested in moves about journalism, the Pentagon Papers/Watergate era in our history and any movie that features quality actors such as Tom Hanks and...
