by UPRAISE Team | Dec 4, 2019 | Conference Prep, How To
Part Two: Engaging Attendees at a Trade Show This blog is the second part of the series, “Trade Show Tips and Tricks,” and will focus on the best practices to engage trade show attendees. Trade shows are more than buying booth space and setting up a table cloth...
by UPRAISE Team | Dec 2, 2019 | Strategy
Marketing is complex and can encompass a wide range of disciplines, strategies, and perspectives. For any business leader or associate, developing a solid understanding of how this field operates can be difficult. Honing in on each function of marketing, ranging from...
by UPRAISE Team | Dec 1, 2019 | Strategy
Business-to-business (B2B) and business-to-consumer (B2C) are two terms that are hardly new, but somehow continue to get mixed up. In marketing, understanding the key differences between the two can save time, increase sales and eliminate confusion. By now, the...
by UPRAISE Team | Nov 18, 2019 | Public Relations
Our industry is full of terms and phrases that may sound like random jargon from an outsider’s perspective. Below are common PR terms in context and untangled to help you get your bearings if you’re just starting out in the industry. Backlink A link that one...
by UPRAISE Team | Nov 11, 2019 | Public Relations
The goal of hosting a press conference is to gain the attention of editors, reporters and photographers and communicate your company’s message regarding a new product or service. But, are they still relevant? Technology is replacing many of our necessary face-to-face...
