by UPRAISE Team | Dec 16, 2019 | UPRAISE Perspective
News of the Victoria’s Secret fashion show cancellation broke at the end of last month. Officially, the reason given for this change was for the fashion retailer to “evolve” their marketing. 2019 marks the first time since the show’s television debut in 2001 that CBS...
by UPRAISE Team | Dec 12, 2019 | Strategy
The phrase, “content is king,” is a quote often cited in the world of online marketing, search engine marketing and content marketing. The quote originates from an essay written in 1996 by Microsoft founder, Bill Gates. Gates describes the future of the Internet as a...
by UPRAISE Team | Dec 9, 2019 | Strategy
Mastering your company’s internal communication is incredibly important as it leads to optimum employee engagement, motivation, and productivity. However, internal communication does come with its own challenges, and done incorrectly can damage company reputation....
by UPRAISE Team | Dec 8, 2019 | Strategy
Search Engine Optimization, or SEO, is the practice of optimizing your website and social media content so that it can be discovered through a search engine’s organic results page. While there are a number of factors that influence the algorithm of a search engine...
by UPRAISE Team | Dec 6, 2019 | Social Media
By 2021, it’s estimated that roughly 3.1 billion people will be on social media. For context, that’s about the same number of people as the population of China, India and the U.S. combined. With the wide reach that social media offers and an ever-expanding audience...
