by Katie Jewett | Dec 3, 2019 | Content Marketing
Why Your Business Needs a Content Creation Strategy Storytelling is an art. It’s powerful, captivating and has enough hooks, theatrics and twists to keep people enthralled until the end. It sets apart vibrant brands from simple businesses and loyal consumers from...
by Katie Jewett | Nov 4, 2019 | Social Media
In part one of our Instagram series, we covered the best strategies for increasing brand awareness on Instagram. Now I’d like to discuss how to prove whether or not your strategy is working by measuring your Instagram ROI. Related Post: Increasing Your Company’s Brand...
by Katie Jewett | Aug 19, 2019 | Public Relations
The holiday season is a time to celebrate with loved ones — and also a time to shower them in gifts. This year, consumers are expected to spend an average of over $1000 during the winter holiday season, up 4.1% from last year. For B2C companies, this increase in...
by Katie Jewett | Jul 29, 2019 | Social Media
Participating in a trade show is a considerable investment of your company’s time, money and energy. So, how can you ensure you get the most out of your efforts? Let’s start by assessing your goals. What metrics must be met for you to consider your trade show...
by Katie Jewett | Jun 17, 2019 | Social Media
Since its launch in 2010, Instagram has grown into one of the biggest social networks ever. With over one billion active monthly users, it surpasses Twitter, LinkedIn and its rival Snapchat, in popularity. Engaging your audience is the most important metric when...
