by Katie Jewett | May 25, 2020 | UPRAISE Perspective
As humans, we are inherently social beings. This is especially true for those of us working in the communications industry. Following social distancing guidelines and shelter-in-place restrictions — while necessary to reduce the impact of COVID-19 — can be hard on our...
by Katie Jewett | Apr 13, 2020 | Crisis Management, Public Relations
No industry is immune to the effects of COVID-19 and while there’s no right way to communicate with your employees or consumers in these uncertain times, brands need to proceed cautiously. Knowing this, many marketers have avoided addressing the novel...
by Katie Jewett | Feb 17, 2020 | Digital Marketing
As a marketer, digital advertising should be a critical part of your marketing mix, helping you reach and engage qualified audiences. However, if you don’t start with a comprehensive digital marketing strategy, it’s likely that your ads will perform suboptimally. When...
by Katie Jewett | Jan 13, 2020 | UPRAISE Perspective
Last week, around 200,000 attendees—a blend of manufacturers, retailers, technology buyers, media (and yours truly!)—flew to Las Vegas to interact with robots, try a few virtual reality demos and assess the latest innovations in technology. With 11 official venues,...
by Katie Jewett | Dec 10, 2019 | Digital Marketing
Public relations professionals are great at telling stories and forming relationships, which is exactly what email marketing is all about. Email marketing is about the long-term, so you can’t send out one email and expect to have a lot of return. The goal of email...
