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The holiday season is a time to celebrate with loved ones — and also a time to shower them in gifts. This year, consumers are expected to spend an average of over $1000 during the winter holiday season, up 4.1% from last year. For B2C companies, this increase in...
Are you thinking about investing in a PR agency? Finding the perfect agency can be the difference between a great campaign or a PR bust. Like any relationship, the client-agency partnership is a two-way street, and if managed properly, should become stronger the...
Participating in my first new business meeting in 1986 was an eye-opening and terrifying experience for a young account executive. Would I present my part and my agency effectively, would I crash and burn in front of my bosses, would the execs from the prospect – all...
The Golden State Warriors will advance to the NBA Finals for the fifth consecutive postseason, making them the first team since the 1960s Boston Celtics to do so. Although Golden State swept my very own Portland Trail Blazers out of the Western Conference finals last...
The role of today’s PR professionals is much different when compared to only a few years ago. The industry is noisy thanks in part to social media and the number of journalists continuing to decrease. But, for every challenge faced by a PR pro there are more...
The internet was a dangerous place last Monday, April 1. From your childhood Mr. Potato Head reinventing himself as a cooler, more hipster piece of produce, April Fools' Day caused skepticism throughout the internet causing many of us to fall victim to these annual PR...
Becoming an “Instagram famous” public figure is glamorous and coveted, and no one has quite figured out the algorithm that launches these individuals to astronomical success. Social media influencers tend to be bloggers or business owners who evolve into lifestyle...
Media pitching has evolved drastically over the years. Over the break, I rented The Post. I've always been interested in moves about journalism, the Pentagon Papers/Watergate era in our history and any movie that features quality actors such as Tom Hanks and Meryl...
In 2019, clients expect publicists to handle much more than writing press releases and boilerplates. Social media marketing, designing infographics, editing websites and SEO are only a few skills publicists need a basic understanding of. That's where public relations...
It’s a hard truth, but media – print, online, broadcast, bloggers - receive hundreds of emails a day; and they have to sift through these look for the diamond in the rough. Whether agency or internal, it’s the job of the marketing team to create that diamond....
Brands across B2B, consumer, government and non-profit have begun experimenting with live streaming video as part of their ongoing communications program. Some of the most recognizable names include Sony, NASA, The White House, Salesforce, and Martha Stewart. Brands...
The holiday season is upon us; food, family, time off, the works. But when it comes to marketing and PR initiatives, B2B companies have a tendency come to a complete halt until the New Year. This blog will explore four tips when it comes to maintaining PR during the...
As I was doing errands one Sunday in February, I heard an NPR piece on the radio that covered the firing of Lewis Wallace, an editor at Marketplace, who posted on his personal blog, “Objectivity is dead and I’m OK with it.” Taken both by Wallace’s blog and...
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