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Podcasts are a favorite form of both entertainment and education these days. While True Crime podcasts may be a (not so) guilty pleasure, marketing podcasts can help keep our skills as sharp as ever. Have you ever listened to a podcast and felt like you should be...
SEO is a complicated topic that few marketers completely understand. Included in the average SEO strategy are activities such as backlinks, listings, PPC, link building, keywords – and that’s just the start of it. For organizations that don’t have the resources...
We know, we know. The last thing you want is more emails. But how many emails do you get that don't add any value to your inbox or your life? If you can name more than a few, it may be time to unsubscribe and sign up for these marketing newsletters instead, which...
The idiom, “A picture is worth a thousand words” has become especially relevant today. Over the past several years, individuals and brands alike have discovered the power of visual media when it comes to increasing engagement and drawing more viewers to their content....
As we quickly approach the end of the year, most marketing and PR specialists are in review mode, taking the time to analyze what worked and what didn’t work for their brands over the course of 2016. As every good marketer knows, the evaluation aspect of a campaign is...
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