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2021 to Bring New Opportunities and New Challenges to Marketers
After the profound disruption of pandemic year 2020, I’ve been looking for hope in nearly anyplace I can find it. Part of my journey has included thinking about the significance of the number “21,” our new year. And, a significant number it is. In 17 countries, 21 is...
Lessons from Three of 2020’s Biggest PR Fails
If I could sum up 2020 in one phrase it would be, “a huge fail!” Cancelled conferences, delayed announcements and layoffs are just a few of the many complications we’ve all had to face. It seemed as though there was a new situation to address each month, and some...
Your Guide to Marketing in 2021
COVID-19 has led to a very strange time for the whole world. The marketing industry has not been exempt from the pandemic’s impact, and we expect to continue experiencing changes as the new year approaches. When the pandemic first hit, many of us had to regroup, make...
How to Predict and Measure Content Effectiveness
A lot of time and money is put into content marketing programs. So how can you ensure your content will be effective? And how can you ensure its effectiveness across the perspectives of search engines, your customers, and your business goals? In this blog, we help you...
COVID-19 Sparks a New Look at LinkedIn
Among the many impacts of COVID-19 is its effect on how companies reach out to prospects and close deals. Cold emails have a very low success rate, especially for complex products, people are bombarded with webinar invitations, advertising has limited possibilities,...
Keys to Driving Webinar & Digital Event Registrations in 2021
According to Martech’s Event Participation Index, 81% of professionals said they’ve attended a virtual event since the onset of COVID-19; moreover, 75% noted they were satisfied with these events. Even with the promise of vaccine distribution starting soon, it’s safe...
How to Drive Organic Impact with Press Content
Publicity and media coverage can skyrocket earned media results when prospects search for your business online. It’s also a well-known industry fact that media logos on your site can increase conversion rates and build trust with your target audience. While...
Using Visuals to Tell Your Brand’s Story
To tell a good story, it usually involves the five senses. But when it comes to digital marketing, it’s hard to relay touch, taste, and smell so sight and sound have to dominate. When done well, it captures people’s attention and tricks the other senses to believe...
Making the Case for Co-Marketing in 2021
I recently came across an Instagram post by supermodel Lily Aldridge advertising a gift box she had received from Google Nest filled with supplies to stream the newest season of Netflix’s The Crown. You may be wondering why Google and Netflix would partner, but it...