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Will Metaverse be a Safe Place for Your Brand
We’ve all heard by now that Facebook has rebranded as Meta—the next evolution of social connection—as they call it, but what is the metaverse, what exactly can be found in it and will it be safe for your brand? The term “metaverse” was coined in 1992 and referred to...
Will Metaverse be a Safe Place for Your Brand
We’ve all heard by now that Facebook has rebranded as Meta—the next evolution of social connection—as they call it, but what is the metaverse, what exactly can be found in it and will it be safe for your brand? The term “metaverse” was coined in 1992 and referred to...
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Your Guide to Email Personalization
If your brand isn’t already using email personalization, you may be missing out on securing vital business. In fact, according to Rich Relevance revenue is 5.7 times higher in emails that employ personalization versus those that don’t. One-size-fits-all email...
What’s the Difference Between Influencers and Brand Ambassadors?
Utilizing both influencers and brand ambassadors can be a valuable marketing tool to increase brand awareness and help you gain new customers. People greatly value recommendations from their network and in today’s constantly shifting social media landscape, it’s...
The Do’s and Don’ts of Influencer Marketing
Influencer marketing continues to grow year after year. Open your phone, and chances are you will find #ad or #sponsored strewn across your screen within your first several scrolls. While traditional success may be measured in conversion and sales, there are a slew of...
How to Foster a Community on Social Media
The pandemic fueled a society longing for human connection. Luckily, we had social media to connect us virtually which caused a spike in the percentage of time we spent on our phones. How can brands leverage this to foster a community on social media? Here are a few...
TikTok and Clubhouse: How to Know Which Social Platforms are Right for Your Brand
With so many social platforms out there today, it can be difficult to decide which is best for your company. While sometimes it may seem like a good idea to have a presence on every social platform, it’s important to know which one fits best with your brand and the...
Announcing Funding—So Much More than Just a Press Release
Crunchbase News recently reported that global venture capital funding totaled more than $288 billion in the first half of 2021, up by approximately $110 billion versus the second half of 2020. When a marketing team plans a funding announcement, it’s important to...
Is Clubhouse Your Content Strategy’s Future?
With the onslaught of new social media platforms and features cropping up what seems like every month these days (looking at you, Fleets), you might find yourself tempted to expand your marketing program to gain access to untapped audiences. Clubhouse is one of those...
An Introduction to the Clubhouse App
Stay-at-home mandates throughout 2020 caused everyone to rethink how they connect with other humans while social distancing. In a time when people were isolated from one another, virtual happy hours, working and group events became the norm. Launched in March...
How to Build an Award-Winning Public Relations Campaign
If you aren’t familiar, the goal of a public relations campaign is to spread momentum and create a narrative around whatever it is you are trying to promote. Some of the most successful PR campaigns have stood the test of time and remain front of mind for many...