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More Posts
Let’s Get Personal – Leveraging Your LinkedIn Presence
There was a time when a staple on everyone’s desk was – er, no, not staples, but we had those, too – the Rolodex. The Rolodex was where one kept the important business cards and other contact information accumulated in the course of business. The Rolodex sat on our...
Curating Content: Reuse, Recycle & Repurpose
We’ve all been there. We’ve created a piece of content that could definitely be reused further down the road. But is it worth it? According to Sumo, creating “great” content takes at least 20 to 45 hours. Imagine spending all that time on a piece of collateral for it...
How to Reclaim Productivity in Your Meetings
Meetings. Those blocks of time intended for collaboration with teammates, providing updates on tasks and divining clarity on last-minute questions, but instead become timesheet approved opportunities to zone out. If not led properly, meetings have the ability to be...
4 Things to Avoid in Your Writing
The written (and spoken) word is incredibly powerful. Great writing has been used throughout human existence to engage others, spark motivation, create support, argue for equality, instill confidence and countless other endeavors. As savvy marketers, we know the power...
4 Tips to Hone Your Writing Skills
Persuasive writing is an art form, and as PR professionals, it’s one we practice on a daily basis. Not being able to articulate a client’s message in a clear, cohesive manner that resonates with how it needs to with each intended audience could be quite problematic....
Don’t Let Visual Media Make or Break your Brand Image
The idiom, “A picture is worth a thousand words” has become especially relevant today. Over the past several years, individuals and brands alike have discovered the power of visual media when it comes to increasing engagement and drawing more viewers to their content....
3 Metrics to Evaluate Marketing Efforts
As we quickly approach the end of the year, most marketing and PR specialists are in review mode, taking the time to analyze what worked and what didn’t work for their brands over the course of 2016. As every good marketer knows, the evaluation aspect of a campaign is...
PR Nightmares – Who Handled it Better?
United Airlines vs. American Airlines By now, everyone should be well aware of the black eye, figuratively and literally, left on United and American Airlines this month. In case you missed it, here is a quick rundown of the events: First, we start with United...


