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You Got That Speaking Gig, Awesome! Now What!?
You developed a thoughtful, compelling abstract, pulled together some customers to present with you, submitted your submission on time and bingo! The conference manager emailed you this morning to let you know you’ve been accepted. Awesome! Now the real work begins....
Speaking Opportunities: Start Now to Get On Stage
Speaking on stage at conferences can be an enticing “one-to-many” opportunity, a chance to reach a large number of prospective buyers or influencers in just 30 to 45 minutes. But getting that spot on stage can involve a lot of twists and turns along the way. First, I...
Don’t Drop the PR Ball Before the Ball Drops
The holiday season is upon us; food, family, time off, the works. But when it comes to marketing and PR initiatives, B2B companies have a tendency come to a complete halt until the New Year. This blog will explore four tips when it comes to maintaining PR during the...
5 Qualities of Long-term Company/Agency Engagements
Finding a PR agency is tough. Finding a PR agency that specializes in your field, is within budget and has time to take on a new client is even tougher. Many of you probably start by searching something along the lines of "SF PR agency" into Google. While this is a...
Is Media Objectivity a Reality, Fallacy or Both?
As I was doing errands one Sunday in February, I heard an NPR piece on the radio that covered the firing of Lewis Wallace, an editor at Marketplace, who posted on his personal blog, “Objectivity is dead and I’m OK with it.” Taken both by Wallace’s blog and...
7 Tips for Overcoming Writer’s Block
We’ve all been there. Two minutes into writing you can feel it start to happen – the dreaded writer’s block. As PR professionals, this is something that comes about less frequently, but when it does, it can definitely throw a wrench in your day. Here are some...
4 Lessons from a Social Media Marketer
First, let’s talk about how I ended up at UPRAISE. My junior year of college I was given an opportunity as a social media marketer for an online marketing agency. With previous experience in marketing and event planning, I had never thought much about a career in...
3 Tips for a Successful Conference
When putting together a public relations strategy for a conference event or industry trade show, there are a myriad of factors to account for to ensure ultimate success. Attendees (and their employers) want to make sure the event is worth their time and...
6 Digital Marketing Tools for Social Media Pros
Handling social media seems easy at first, but in the long run, the challenge of keeping it interesting and “fresh” can prove difficult. Is engagement dropping because you’re using the same font in all of your images with quotes? Are followers getting tired of the...