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More Posts
What Challenger Brands Can Learn From The Golden State Warriors
For the casual basketball fan it may seem like the Golden State Warriors have always been on top. But before Kevin Durant, Draymond Green, Klay Thompson, and Steph Curry you would be hard-pressed to find another team trying to emulate the Warriors or building a team...
When Crises Come Knocking – Part 2: How & When to Respond
We've talked about how to address issues and evaluated whether an issue is worth a response or not. Now I’d like to discuss some of the considerations of how, when, and how much to respond. Related Post: When Crises Come Knocking - Part 1: Planning is Essential...
SF Small Business Week: Celebrating Our Favorite Small Businesses
This week is San Francisco Small Business Week! With more than 85,000 small businesses and entrepreneurs in the city alone, our team is constantly supporting (and celebrating) small businesses. Whether it be the niche market or family-owned feel, SF's small...
How Glossier’s Marketing Strategy Has Created a Beauty Empire
"Glossier is cult, it’s not niche." Emily Weiss, Founder of Glossier If you live in San Francisco and use social media, rode BART or Muni, or walked anywhere downtown in early 2018, you probably saw a Glossier advertisement. The San Francisco pop-up shop is now gone,...
The Future of CPG: 2018 IRI Growth Summit Highlights
UPRAISE recently supported Information Resources Inc.’s (IRI) annual customer conference, the 2018 IRI Growth Summit at the Wynn Las Vegas. IRI is the foremost innovator in big data and predictive analytics that generate the insights necessary to help consumer...
When Crises Come Knocking – Part 1: Planning is Essential
Many experts have written books on crisis management for marketers. I can’t begin to cover the topic in depth but can provide a few examples and tips from clients UPRAISE and my previous agencies have worked with. Over these next four blogs, I will offer these...
Putting the “Fun” in “Fun Event”
We're not a regular public relations agency, we're a fun public relations agency. One of the quotes often heard in the office is “we work hard and play hard in the Bay Area.” Each quarter we take a break from pitching media, redesigning websites, and...
Last Minute RSA Conference Preparations: It’s Possible
RSA Conference will be upon us in just two weeks. If you’re exhibiting, your booth should be done and shipping soon, you’re finalizing your demos, prepping your team and lots more. If you’re not exhibiting, you’re finalizing your meeting schedule, have your venue...
Marketing Listening Strategies: Can You Hear Me Now?
Marketers in most industries are intently focused on telling their stories, as they should be. How the CEO rose from rags to riches, how their new product will profoundly disrupt the marketplace, how that new breakthrough app will revolutionize how people date, and...

