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More Posts
5 Media Strategies to Reach Journalists
It’s a hard truth, but media – print, online, broadcast, bloggers - receive hundreds of emails a day; and they have to sift through these look for the diamond in the rough. Whether agency or internal, it’s the job of the marketing team to create that diamond....
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Podcasts are a favorite form of both entertainment and education these days. While True Crime podcasts may be a (not so) guilty pleasure, marketing podcasts can help keep our skills as sharp as ever. Have you ever listened to a podcast and felt like you should be...
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Importance of C-level Execs Having an Online Presence
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Funding is the lifeblood of startups, and even the most successful bootstrapped startup at some point is likely to seek outside funding. Often, startup CEOs present at pitch events where they have a scant five minutes to effectively tell their stories. While every...
PR and Marketing Newsletters You’ll Actually Want To Read
We know, we know. The last thing you want is more emails. But how many emails do you get that don't add any value to your inbox or your life? If you can name more than a few, it may be time to unsubscribe and sign up for these marketing newsletters instead, which...
When Crises Come Knocking – Part 3: Moving Forward
In my last post, I discussed the role of branding and effective communication in successfully addressing crises. Here, I’d like to lay out three strategies for addressing a PR crisis and minimizing its impact. Recognize your organization has multiple constituents....
Creative Ways to Grow Your Email Marketing List
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