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Proven Ways to Up Your Facebook Engagement: Here’s How!
Facebook is more than a leisure tool, it’s a low-cost marketing mechanism that can easily take a brand to new heights. Nearly everyone has a Facebook account, including grandparents lounging in the living room to executives from multi-million dollar companies, which...
Fall Checklist for End of Year Marketing
It’s September. Marketing teams are eyeing the calendar as year-end approaches, with aggressive revenue targets for their sales teams to meet. Teams are focused on ads, promotions, email campaigns and media coverage with messages aimed at closing sales. But what about...
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We’ve all heard how powerful of a tool social media has become for modern businesses. Furthermore, it’s no secret that it serves as an integral segment of a company’s marketing efforts in terms of its ability to allow brands to showcase the magnitude and potential of...
Holiday Gift Guide Pitching Starts in the Summer
The holiday season is a time to celebrate with loved ones — and also a time to shower them in gifts. This year, consumers are expected to spend an average of over $1000 during the winter holiday season, up 4.1% from last year. For B2C companies, this increase in...
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The average person encounters a minimum of 4000 brands on a daily basis, according to Forbes. To make matters worse, 4000 is on the low end of the scale, and it’s not uncommon for consumers to face more than double that amount. Focusing on brand strategy is crucial...
Launching a Product in August: Using Summer to your Advantage
When a new product is in the making and getting closer to completion, the question often asked to marketers is “When is the best time of year to launch and gain the most exposure?” Many believe that launching around the industry’s largest trade show or event is the...
How To Integrate Social Media Into Your Trade Show Strategy
Participating in a trade show is a considerable investment of your company’s time, money and energy. So, how can you ensure you get the most out of your efforts? Let’s start by assessing your goals. What metrics must be met for you to consider your trade show...
The Fun Starts When the Trade Show Ends
Now the fun begins! The crowds are gone, booth breakdown is underway and that flight home is just on the horizon. Your work at this trade show is nearly done, but is it? Savvy organizations wring every ounce of opportunity from trade shows by creating pre-show,...
Overcoming Obstacles to Achieve Trade Show Success
Trade shows are the first step toward making a splash in a larger market. Beneficial for launching new products, networking and more, exhibiting at a trade show is an integral piece of marketing that brands often forget. Planning is not easy, it gets busy, and every...

