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Are Press Conferences Still Relevant? 4 Alternatives to Consider
The goal of hosting a press conference is to gain the attention of editors, reporters and photographers and communicate your company’s message regarding a new product or service. But, are they still relevant? Technology is replacing many of our necessary face-to-face...
How to Measure the Return on Your Instagram Investment
In part one of our Instagram series, we covered the best strategies for increasing brand awareness on Instagram. Now I’d like to discuss how to prove whether or not your strategy is working by measuring your Instagram ROI. Related Post: Increasing Your Company’s Brand...
40 Inspiring Bay Area Fintech Companies to Watch in 2020
While New York and Chicago are often thought of as the main U.S. financial hubs, many of the newest and most innovative financial technology organizations, otherwise known as fintechs, are popping up in and around Silicon Valley. For a better idea of what the...
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Pitching story ideas to media and influencers is one of those areas where if you ask 10 people about best practices, you’ll get 10 answers. I developed my core pitch style based on an expert in a very different industry – recruiting. I’ve forgotten the book, but in a...
Cutting Through the Clutter at CES 2020
Year after year, Consumer Electronics Show (CES) remains among my favorite trade shows, despite its enormous size and how hard it can be to get around. After attending the show for almost 20 years, the sheer amount of innovation, cool products and energy still...
5 Ways to Secure Media Briefings at Trade Shows
Nine out of 10 people attend trade shows to learn about the newest innovations in product design. Nine out of 10 companies participate in trade shows for networking opportunities and branding exposure. Source: Center for Exhibition Industry Research Companies...
Best Fintech Conferences to Attend and Sponsor in 2020
With 2019 coming to a close, it’s time to be proactive and start adding conferences to your calendar and budget for the upcoming year. If you’re in the fintech sphere, keep reading! Here, we’ve compiled a list of the top 2020 fintech conferences in the U.S. 1. 2020...
How to Make the Most out of Money20/20
At the end of this month, world leaders in payments, banking, financial services and fintech industries will gather for Money20/20. This event is where technology meets money, money meets people, people meet ideas and ideas become reality. In Las Vegas, over 2,300...
5 Fintech Blogs That You Should Subscribe To
The financial technology (fintech) industry is fueled by constant innovations and expected to reach $306 billion by 2023. According to Ernst & Young’s Fintech Adoption Index, a third of consumers worldwide are using two or more fintech services. If you have...

