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10 Tips for Perfecting Your Public Speaking Skills
A skilled public speaker can persuade, inspire and captivate an audience. Although inspiring the masses may seem like a long shot, even the greatest speakers in history implemented tips to improve their public speaking skills. Mastering the art takes time and...
Social Media Platforms: A Look at the Key Differences
By 2021, it’s estimated that roughly 3.1 billion people will be on social media. For context, that’s about the same number of people as the population of China, India and the U.S. combined. With the wide reach that social media offers and an ever-expanding audience...
What to Expect When You’re Expecting (to be Acquired)
Want to get your business acquired for millions, or maybe even billions of dollars? UPRAISE works with dozens of startups and the vast majority seek VC funding, a quick ramp up and then acquisition (although an increasing number are opting to avoid VC funding and...
Tips & Tricks for Designing a Successful Trade Show Booth – Part Two
Part Two: Engaging Attendees at a Trade Show This blog is the second part of the series, “Trade Show Tips and Tricks,” and will focus on the best practices to engage trade show attendees. Trade shows are more than buying booth space and setting up a table cloth...
The Power of Storytelling
Why Your Business Needs a Content Creation Strategy Storytelling is an art. It’s powerful, captivating and has enough hooks, theatrics and twists to keep people enthralled until the end. It sets apart vibrant brands from simple businesses and loyal consumers from...
5 Fundamentals of Marketing You Need to Know
Marketing is complex and can encompass a wide range of disciplines, strategies, and perspectives. For any business leader or associate, developing a solid understanding of how this field operates can be difficult. Honing in on each function of marketing, ranging from...
B2B vs. B2C Marketing
Business-to-business (B2B) and business-to-consumer (B2C) are two terms that are hardly new, but somehow continue to get mixed up. In marketing, understanding the key differences between the two can save time, increase sales and eliminate confusion. By now, the...
How to Prepare Your Marketing Program for a Recession
Is a recession imminent or not? The Fed has cut interest rates, and here and there, our clients report softening among their prospects and channel partners, both in terms of closing deals and lengthening of the pipeline. On the other hand, the Dow reached an all-time...
PR & Marketing Industry Terms You Should Know
Our industry is full of terms and phrases that may sound like random jargon from an outsider’s perspective. Below are common PR terms in context and untangled to help you get your bearings if you’re just starting out in the industry. Backlink A link that one...

