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TikTok, The Basics
TikTok, the social media platform that’s taken the world by storm. It reached over 800 million subscribers within a year and a half of its 2018 launch and shows no signs of slowing down. Most people recall TikTok as the hit pop single by Kesha, but for Gen Z (those...
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Trends in Venture Capital (VC) funding are one factor driving young companies to focus on building long-term successful businesses versus the “quick ramp and sell” force fed by VCs. This article, written by Mark Suster, analyzes trends in Seed, Series A and B funding...
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News of the Victoria’s Secret fashion show cancellation broke at the end of last month. Officially, the reason given for this change was for the fashion retailer to “evolve” their marketing. 2019 marks the first time since the show’s television debut in 2001 that CBS...
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The phrase, “content is king,” is a quote often cited in the world of online marketing, search engine marketing and content marketing. The quote originates from an essay written in 1996 by Microsoft founder, Bill Gates. Gates describes the future of the Internet as a...
The Importance of Including Contributed Articles in Your PR Strategy
If you’ve been on any of the leading business news websites recently you may have noticed the title of “contributor” in more than a few article bylines. The last recession combined with publications moving to digital has led to a dramatic decrease of beat reporters in...
Essentials of an Effective Email Marketing Strategy
Public relations professionals are great at telling stories and forming relationships, which is exactly what email marketing is all about. Email marketing is about the long-term, so you can’t send out one email and expect to have a lot of return. The goal of email...
Tips for Refreshing Your Internal Communications
Mastering your company’s internal communication is incredibly important as it leads to optimum employee engagement, motivation, and productivity. However, internal communication does come with its own challenges, and done incorrectly can damage company reputation....
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Search Engine Optimization, or SEO, is the practice of optimizing your website and social media content so that it can be discovered through a search engine’s organic results page. While there are a number of factors that influence the algorithm of a search engine...

