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Moving Your Career Along in a Static Economy
Millions of marketing people have 1-5 years’ experience and are thinking about how to accelerate their career growth in terms of experiences, income and education. Despite Coronavirus, you don’t need to slow down your growth, although your growth may come in different...
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We’re living in uncertain times, and this is especially true for soon to be college-grads expecting to enter the workforce. With most of the world under some sort of shelter-in-place order, now’s the time to do things you’ve put on the back burner; like working on...
5 Tips for an A+ Resume
The COVID-19 pandemic has reshaped how everyone communicates about everything. But, a new crop of young adults will graduate soon and be looking for their first marketing/public relations positions. Here are five resume tips that can help you land that first position....
5 Social Media Posts Your Future Boss Doesn’t Want to See
If you’re actively looking for a job, it’s important to remember that employers use your social media as a second screening test. According to a 2018 CareerBuilder survey, 70% of employers use social media to screen candidates during the hiring process, and about 43%...
Incorporating TikTok into Your Social Media Marketing Strategy
TikTok is an immense platform with a global audience and an ever expanding user demographic. More popular than SnapChat and Twitter, TikTok offers a major opportunity to advertisers. The app is also less saturated with ads than other social or entertainment platforms...
People Don’t Hate Ads—They Hate Bad Ads
As a marketer, digital advertising should be a critical part of your marketing mix, helping you reach and engage qualified audiences. However, if you don’t start with a comprehensive digital marketing strategy, it’s likely that your ads will perform suboptimally. When...
Super Bowl LIV Ads Bring the Nostalgia & the Funny: Our Top 5 Favorites
While Super Bowl LIV didn’t go as planned for us San Francisco 49ers fans, there was one silver lining to such a disappointing ending – the commercials. This year didn’t disappoint, with many brands bringing highly engaging and hilarious content. These are our top...
20 Public Relations Conferences and Speaker Deadlines for 2020
Securing speaking engagements for your client and helping them attend conferences relevant to their industry is part of what we do as PR professionals. But what about you and your team/agency? We get it – it’s hard to focus on your own initiatives when clients come...
A Lesson in Crisis Communication From Prince Harry and Meghan Markle
It can be better to ask for forgiveness than for permission, and recently Prince Harry and Meghan Markle have proved just that. In the past few weeks, a lot of talk has circulated in the U.S. and British media about the Duke and Duchess of Sussex’s decision to step...

