by Tim Johnson | Jun 14, 2021 | Digital Marketing
Digital marketing conjures up images of enormously complex, expensive campaigns that leave many wondering how can they pull it off, do they have enough resources, is there the expertise within their organizations, and similar questions. These are all valid questions,...
by Tim Johnson | Mar 1, 2021 | Public Relations
Many companies come to us with one request, “Get us in TechCrunch!” I sometimes wonder if they’ve all hired the same consultant who has told them to ask for this. But this request raises the question more generally of how companies should gain coverage in Tier 1...
by Tim Johnson | Jan 11, 2021 | UPRAISE Perspective
After the profound disruption of pandemic year 2020, I’ve been looking for hope in nearly anyplace I can find it. Part of my journey has included thinking about the significance of the number “21,” our new year. And, a significant number it is. In 17 countries, 21 is...
by Tim Johnson | Dec 10, 2020 | Social Media
Among the many impacts of COVID-19 is its effect on how companies reach out to prospects and close deals. Cold emails have a very low success rate, especially for complex products, people are bombarded with webinar invitations, advertising has limited possibilities,...
by Tim Johnson | Dec 5, 2020 | How To
I hear from clients and new business prospects all the time statements like, “We can’t afford an industry analyst program,” or “I talked to one analyst firm and they wanted $50,000 to cover us” or “Our competitor pays them a bunch of money, so they won’t give us any...
