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4 Things to Avoid in Your Writing

The written (and spoken) word is incredibly powerful. Great writing has been used throughout human existence to engage others, spark motivation, create support, argue for equality, instill confidence and countless other endeavors. As savvy marketers, we know the power...

4 Tips to Hone Your Writing Skills

Persuasive writing is an art form, and as PR professionals, it’s one we practice on a daily basis. Not being able to articulate a client’s message in a clear, cohesive manner that resonates with how it needs to with each intended audience could be quite problematic....

3 Metrics to Evaluate Marketing Efforts

As we quickly approach the end of the year, most marketing and PR specialists are in review mode, taking the time to analyze what worked and what didn’t work for their brands over the course of 2016. As every good marketer knows, the evaluation aspect of a campaign is...